MG Motor India continues to expand its electric vehicle (EV) portfolio with the launch of a new mid-spec variant in its Windsor EV Pro line-up. The latest trim, named Exclusive Pro, sits between the base Exclusive variant and the top-end Essence Pro, offering a compelling balance between performance, features, and price. Priced at Rs 17.25 lakh (ex-showroom), the new trim is Rs 85,000 more affordable than the fully-loaded Essence Pro while still delivering the long-range 52.9 kWh battery pack.
Summary Table: MG Windsor EV Exclusive Pro Trim Launch
| Feature | Details |
|---|---|
| Model | MG Windsor EV Exclusive Pro |
| Launch Price | Rs 17.25 lakh (ex-showroom) |
| Battery Capacity | 52.9 kWh |
| Claimed Range | 449 km |
| Estimated Real-World Range | Around 400 km |
| Price Difference | Rs 85,000 less than Essence Pro |
| Key Features Added | 9-speaker audio system |
| Key Features Missed | ADAS, panoramic sunroof, powered tailgate |
| Battery Subscription Option | Yes (Price drops to Rs 12.24 lakh, Rs 4.5/km battery cost) |
| Warranty | Lifetime battery warranty for first owners |
| Official Website | www.mgmotor.co.in |
Positioning Within the Windsor Line-Up
The MG Windsor EV Exclusive Pro is positioned as a more affordable long-range alternative for those who want extended electric driving range without splurging on luxury features. The trim is strategically priced to bridge the gap between the smaller battery variants and the high-end Essence Pro trim.
- Rs 2.2 lakh more expensive than the base Exclusive variant with a 38 kWh battery.
- Rs 85,000 cheaper than the top-end Essence Pro, which includes ADAS and other luxury features.
This makes the Exclusive Pro an attractive option for buyers prioritizing range over premium features.
Powertrain and Performance
The key highlight of the Exclusive Pro is its 52.9 kWh battery pack, significantly larger than the 38 kWh unit used in lower trims. This extended capacity translates to a claimed range of 449 km, which MG says should offer around 400 km of real-world range.
- Improved Range: Compared to the 275–290 km real-world range of the 38 kWh variant, this is a substantial leap for long-distance drivers.
- Same Motor Output: No changes in the electric motor specifications have been reported. The Exclusive Pro retains the same powertrain as the rest of the Windsor EV Pro line.
Interior and Comfort Features
Despite being a mid-spec trim, the Exclusive Pro doesn’t compromise on the essential comfort and tech features that buyers expect in a premium electric hatchback.
- Interior Upholstery: Dual-tone Ivory and Black theme, carried over from the Essence Pro.
- Infotainment and Cluster:
- 15.6-inch touchscreen infotainment system
- 8.8-inch digital instrument cluster
- Seating Comfort:
- 135-degree reclining rear seats
- Leatherette upholstery
- Powered driver’s seat
- Climate and Cruise Control:
- Automatic climate control
- Cruise control for highway driving ease
- Enhanced Audio System:
- 9-speaker sound system (vs. 6-speaker system in standard Exclusive trim)
These inclusions make the Exclusive Pro a well-equipped variant with many of the features modern EV buyers seek.
What’s Missing Compared to Essence Pro?
In order to achieve the more competitive pricing, MG has excluded a few premium features from the Exclusive Pro variant:
- ADAS (Advanced Driver Assistance Systems): Available only on the Essence Pro.
- Panoramic Glass Roof: Omitted to reduce cost.
- Powered Tailgate: A convenience feature exclusive to the top-end variant.
For some buyers, especially those focused on value or uninterested in high-end luxury features, these omissions might not be a dealbreaker.
Battery Subscription and Buy-Back Plan
To make the EV even more accessible, MG continues to offer the battery subscription model on the Exclusive Pro trim. This allows customers to lower the initial ex-showroom price to Rs 12.24 lakh, with the battery cost calculated separately at Rs 4.5 per km.
- Ideal for Urban Users: Those who use their cars occasionally or for shorter distances could find this model financially beneficial.
- Buy-Back Plan: MG offers a 3-year buy-back plan, ensuring residual value for the vehicle.
- Battery Warranty: First owners enjoy a lifetime warranty on the battery—a major confidence booster in the EV space.
Exterior Styling and Design Elements
The Exclusive Pro trim maintains much of the modern styling of the Windsor EV range:
- Dual-Tone Alloys: Sporty and premium, also found on the Essence Pro.
- Body Styling: Clean lines, aerodynamic curves, and distinctive character similar to other Windsor EV variants.
- Color Options: Expect the same palette as available across the Windsor EV range, including signature MG shades.
Market Strategy and Competitors
With the launch of this mid-spec variant, MG aims to attract value-conscious buyers looking for an EV with a usable range and essential features. This move is particularly strategic in the growing EV market where price-to-range ratio often determines a buyer’s final decision.
- Rivals:
- Tata Nexon EV Long Range
- Mahindra XUV400
- Citroen eC3 Max
- Hyundai Kona Electric (entry variants)
The Windsor EV Exclusive Pro thus competes on the dual fronts of range and affordability.
Frequently Asked Questions (FAQs)
Q1: What is the price of the MG Windsor EV Exclusive Pro?
A: Rs 17.25 lakh (ex-showroom). A battery subscription plan can reduce the initial cost to Rs 12.24 lakh.
Q2: What is the real-world range of the MG Windsor EV Exclusive Pro?
A: Approximately 400 km, based on the claimed range of 449 km.
Q3: What features does the Exclusive Pro miss compared to the Essence Pro?
A: It lacks ADAS, a powered tailgate, and a panoramic glass roof.
Q4: Does it support fast charging?
A: While MG hasn’t detailed charging specs in this release, the Windsor EV platform supports fast charging capabilities.
Q5: What is the warranty offered on the battery?
A: Lifetime battery warranty for the first owner.
Q6: Is ADAS available in this trim?
A: No, ADAS is only available in the top-spec Essence Pro variant.
Q7: Where can I learn more about the MG Windsor EV range?
A: Visit the official website: www.mgmotor.co.in
Conclusion
The launch of the MG Windsor EV Exclusive Pro highlights the brand’s adaptive strategy in the Indian EV market. By offering a long-range variant at a more accessible price, MG is effectively democratizing electric mobility for a broader audience.
It’s a smartly balanced proposition—eliminating a few high-end luxuries in exchange for a usable long-range battery and essential features. For those not looking for ADAS but desiring an EV that can confidently handle intercity travel, the Exclusive Pro trim offers strong value for money.
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